Brand Name: Cutie Cake

Brand Colors: A charming palette of pastel colors; soft pink, baby blue, mint green, and buttery yellow, evoking a sense of sweetness, playfulness, and nostalgia.

Logo: The logo depicts a whimsical illustration of a smiling girl holding a beautifully decorated cake. The girl is depicted with rosy cheeks, a cute pink dress, and a joyful expression, radiating warmth and happiness. 

The cake she holds is adorned with creamy frosting, sprinkles, and strawberries on top, showcasing the delightful creations of Cutie Cake. The typography for the brand name "Cutie Cake" is playful and clumsy, adding to the whimsy of the design.

Brand Voice: Warm, friendly, and inviting. We speak with genuine enthusiasm and passion, sharing the joy of indulging in delicious treats and celebrating life's sweet moments.

Brand Experience: Delightful, memorable, and heartwarming. From the moment customers enter the shop to the last bite of their scrumptious treats, every interaction with Cutie Cake is designed to evoke feelings of joy, comfort, and indulgence.